Budget moves before strategy does
Campaigns go live before anyone writes down who buys, at what margin. Spend then scales the problem.
Performance Engine · Kota, Rajasthan, India
Your ads don't have a reach problem.
They have a profit problem.
We engineer high-converting visual creative systems and aggressive Meta ROAS for Indian D2C brands. Predictable scaling, zero guesswork.
- Profitable scale, not just spending
- Campaigns live under 5 days
Blended ROAS · last 30 days
142%
5.8x
—Ad spend
—Revenue
—Cost per order
+142%Revenue · 90 days
-38%Cost per order
Trusted By Brands
₹0Cr+
Revenue generated
0+
Campaigns managed
0+
Businesses scaled
0x
Average ROAS
The diagnosis
Most ad accounts aren't broken. They're leaking.
The money almost never disappears in the auction. It goes out through the same four gaps.
2 creatives carrying 6 months
Fatigue starts around week three. CPMs climb, CTR slides, and the account gets blamed for a creative problem.
40 metrics, zero decisions
Impressions fill the deck. Nobody can answer what changed this week, or what happens Monday.
Weekly check-ins on a daily auction
A budget left in the wrong place on Friday burns through the whole weekend before anyone looks.
Recent work
Brands we run ads for.
Accounts we manage, and the sites we built to convert the traffic.
InstagramViviblu
InstagramRainmaind
InstagramOormii Jewels
InstagramLalita Creations
InstagramTwitchy Thought
InstagramBetween The Lines
InstagramPallavi English Classes
InstagramKnittingFur
InstagramSelf Love Club
InstagramDuja
InstagramKitchenzza
InstagramYikshar
InstagramFile With CA
InstagramShree Ganga Assam Tea
Results
Same product. Same budget. Different account.
Three accounts we took over, before and after ninety days.
From CPA panic to predictable scale
Cost per order had doubled in two months. Creative fatigue, one campaign, no retargeting.
ROAS before1.6x
ROAS after5.8x
- Revenue growth 0
- Cost per order 0
- Click-through rate 0
- Monthly ad spend ₹1.4L → ₹4.2L
A first order that finally pays for itself
Good product, thin margins, and a checkout leaking a third of its traffic on mobile.
ROAS before2.1x
ROAS after4.6x
- Revenue growth 0
- Cost per acquisition 0
- Checkout completion 0
- Repeat order rate 9% → 23%
Cheaper leads that actually showed up
Lead volume was fine. Show-up rate was not. The ads were attracting the wrong intent.
Cost per lead₹186
Cost per lead₹64
- Qualified leads 0
- Cost per lead 0
- Show-up rate 0
- Admissions per month 12 → 48
Real accounts
Straight from the dashboard.
Screenshots from the accounts we actually manage.
How we work
Three rules we don't break.
Strategy before spend
Week one is margins, offer and tracking. If the numbers don't work on paper, budget won't fix them — and we'll say so.
Creative is the variable
Targeting is automated now. The hook moves CPA. New angles ship weekly, and spend follows whatever wins.
Hands on it daily
Budgets, bids and rotation reviewed every working day — not every Friday. Plus a plain-English note each week.
Services
Everything that touches a sale, under one roof.
Ads fail when creative, landing page and follow-up sit with four people who never speak.
Meta Ads
Facebook and Instagram as a revenue channel. Clean structure, weekly testing, scaling that holds CPA.
- Account structure
- Creative testing
- Retargeting
- Catalogue & DPA
- Scaling
Website Development
Fast, mobile-first sites and landing pages, wired with tracking that actually reports the truth.
- Business sites
- Landing pages
- Shopify
- Speed & CWV
- Tracking setup
Creative & Designing
Creative built to be tested, not admired. Statics, carousels and hooks aimed at a cheaper next click.
- Static ads
- Carousels
- Hook variants
- Brand kit
- Packaging
Video Editing
UGC edits, reels and product films cut for the feed. Scroll-stopping first frames, sound-off captions.
- UGC edits
- Reels
- Product films
- Captions
- Placement cuts
Google Ads
Catch people already searching. Search, Shopping, PMax and YouTube, built around intent and margin.
- Search
- Shopping feed
- Performance Max
- YouTube
- Negatives
Social Media Management
Content planning, a consistent calendar and reels — a following worth advertising to.
- Content planning
- Profile optimisation
- Reels
- Engagement
- Community
- Monthly reporting
Swipe for more →
How we start
From first call to first scale.
A real sequence with dates. You'll know what week one looks like before you sign anything.
01
Days 1–3
Discovery
We go through your account history, margins, best-selling SKUs and past creative. You leave this call with an honest read on what is working, even if you never hire us.
02
Days 3–6
Research
Competitor ad libraries, audience language, review mining and offer benchmarking. We find the angles your category has already proven — and the ones nobody has tried yet.
03
Days 6–10
Strategy
Funnel map, budget split across cold and retargeting, target CPA and ROAS tied to your actual margin, and a written 90-day plan you approve before a rupee moves.
04
Days 8–14
Creative development
Hooks, scripts, statics, UGC briefs and video edits. We ship a first batch built to test distinct angles, not five versions of the same idea in different colours.
05
Day 14
Campaign launch
Pixel, conversions API and events verified before launch. Campaigns go live in a structure designed so that every result can be traced back to a decision.
06
Daily, ongoing
Optimisation
Budget shifts, audience pruning, creative rotation and landing page fixes — reviewed every working day. Weekly you get a short note on what changed and why.
07
Month 2 onward
Scaling
Once CPA holds steady, we expand: more spend behind winners, new geographies and placements, plus retention flows so the second order does not cost you another click.
THEFOUNDER
Nishant
Founder & Creative Direction · Meta Ads
5 years in Meta Ads. Not watching from a report.
The White Label Agency bridges the critical gap between high-fashion luxury aesthetics and aggressive direct-response Meta ROI — engineering visual systems that command attention and scale profit.
Nishant Founder & Creative Direction
Why The White Label Agency
The difference is in the boring parts.
Every agency promises growth. Ask them these seven questions instead.
What you're buying
Most agencies
The White Label Agency
Strategy
Ads live in week one, plan written later
A written 90-day plan you approve before spend
Creative
Whatever the brand sends across
New angles produced and tested every week
Optimisation
Friday review, weekend on autopilot
Account touched every working day
Reporting
Impressions, reach, engagement rate
Live dashboard plus a plain-English weekly note
Account ownership
Their business manager, their pixel data
Yours from day one, and yours if you leave
What happens after month three
Same campaigns, renewed invoice
A growth roadmap for the next two quarters
In their words
Founders who stopped
checking Ads Manager at 2am
Before The White Label Agency, we struggled to scale — every time the budget went up, lead costs spiked. Nishant fixed the targeting and built a proper lead funnel. Now the classes grow predictably.
Nishant completely overhauled our funnel. We went from burning cash to a predictable 2x ROAS by week four. The Meta strategy reached the right audience, and sales followed.
Before working with them, I had invested heavily in our WordPress website, but we were getting almost no sales and it felt like we were simply burning money. Their new website, creatives and strategy completely changed that. We’re now getting sales and I’m really happy with their quick response, regular sessions and overall performance.
Before you book
The questions founders actually ask.
If yours isn't here, ask on the call.
Nishant
Usually replies in minutes
Ask me anything — pricing, what we'd do with your account, or whether we're even the right fit. I'd rather tell you before you book than after.
No sales script. No pressure to book.
We usually start at ₹1 lakh a month in ad spend. Below that there isn't enough data to test creative properly, and you'd be paying a retainer that eats the margin the ads are supposed to produce.
No. We ask for a 90-day runway because that's the honest amount of time it takes to research, test creative and let the algorithm settle. After that it's month to month, and you keep every account.
Campaigns are usually live by day 14. The first three weeks are learning and testing, so expect movement — not a final number. Most accounts show a clear direction by week six and a stable, scalable CPA by the end of month three.
We handle it. Statics, carousels, hook variations and UGC-style video edits are part of the engagement. If you already have footage or a brand kit we will use it; if not, we brief and produce from scratch.
The person you meet on the strategy call. We're a small senior team by design — no juniors learning on your budget, no account manager relaying messages between you and whoever is clicking the buttons.
Mostly Indian D2C and e-commerce — fashion, jewellery, footwear, skincare, food — plus service businesses and education brands that run on qualified leads rather than orders.
A flat monthly retainer based on scope and spend, quoted after the strategy call — never a surprise percentage on top of your ad budget. You always know the number before you commit.
45 minutes. We look at your account or your current numbers, find where the money is leaking, and leave you with a 90-day plan. You get the plan whether you hire us or hand it to your existing team.
Last thing
Every week you wait, the same budget buys less.
Auction costs rise, creative fatigues, and a competitor learns something about your customer that you haven't. One call is enough to find out whether your account has a strategy problem or a spend problem.